Connecting community and art is a unique skill many artists bring to light. It's incredible how a piece of artwork can get an entire community together, and it's something Juan Pineda has mastered over the past 20 years. Pineda is a DC-based mural artist who owns Criomatic Designs. He created Bread for the City's new Holiday Helpings design, which can be seen on t-shirts, mugs, and other merchandise to raise money for low-income DC community members during the holiday season. We sat down with Juan recently to learn more about his work in the community, here’s what he had to say!
Two Holiday Helpings recipients discuss the importance of getting a debit card this year versus a turkey or ham. They talked about the freedom of making their own choices and how it's a better fit for their family.
The ongoing pandemic continues to devastate underserved communities and the many families who rely on Bread for the City’s services. A nearly 20-year BFC client and DC native, Audrey Station, faces financial challenges exacerbated by recent supply shortages and inflation caused by the pandemic's lingering effects. Station, who is disabled and bed-bound, is looking forward to receiving her $75 debit card, which will help her provide food and necessities for her family.
Watch the Holiday Helpings Halftime Show Live, hosted by Poet Taylor from WPGC 95.5. Sponsored by PepsiCo and Amazon. Click here to watch! It's featuring Friendship Public Charter School marching band, a performance from Mark The Keep and Yearby B, client features, and live interviews with Bread for the City CEO George Jones and Vice President of External Affairs for PepsiCo Kenny Thompson, Jr. It's hosted by Poet Taylor from WPGC 95.5. #HH2021
Behind the Scenes of Holiday Helpings is about giving our supporters an update on the progress we've made and what our goals are.
Bread for the City (BFC) is excited to announce its annual Holiday Helpings program, a nearly thirty-year tradition that supports area DC families in need through the holidays. Last year, the program transitioned from its tradition of giving out turkeys and other staple holiday food items to embrace a necessary direction to better support over 16,000 DC households by providing critical monetary resources. In alignment with last year’s progression, BFC will work this year to increase its support in communities hard hit by the COVID-19 pandemic.
This year, Bread for the City changed its strategy for Holiday Helpings, a 30+ year tradition for an almost 50-year-old organization. Holiday Helpings in 2020 was about standing on the pillars of equity and inclusion by providing the resources for community members to have autonomy for their holiday plans. Instead of turkeys and hams, we gave families and individuals gift cards; maybe a turkey or ham is not truly what they needed or wanted this holiday season, maybe paying a past due bill, buying groceries, buying winter gear, purchasing diapers, or filling up the car with gas is the priority.
Thank you for supporting Holiday Helpings this year and helping us provide gift cards to families and individuals who are struggling during the pandemic. More information will be provided in the coming weeks.
Alston & Bird LLP is a proud supporter of Bread for the City. Each year, their team comes together to create a fundraising drive for Holiday Helpings in addition to their community volunteer efforts, and thanks to their incredible dedication to the program and BFC’s clients, they helped make a vital resource possible for over 735 DC residents and their families this holiday season. Learn how they get in the spirit each year for Holiday Helpings, and what the program also means for them.